Don Aragoso Green Apple is a flavored cachaça developed as part of Don Aragoso's beverage portfolio in the U.S. market.
I was responsible for the product identity and packaging design, developing the visual direction for the Green Apple edition and translating the flavor into a bold, contemporary identity designed to stand out on the shelf.
The project combined Brazilian spirit heritage with a more vibrant and approachable visual language, using color, typography, product information, and flavor cues to create a distinctive packaging system.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
Year
2024
Scope
Product Identity · Packaging Design · Art Direction
Client
Don Aragoso
Location
United States
Project overview
The project focused on developing the visual identity and packaging for the Green Apple edition of Don Aragoso Cachaça.
The main challenge was creating a design that communicated the freshness and flavor profile of green apple while maintaining the character of a Brazilian cachaça and giving the product a strong presence in the U.S. beverage market.
I developed the visual language around a bold green palette, contrasting typography, fruit imagery, and a clear information hierarchy, creating an identity that could work consistently across the can and its supporting communication.
The result was a vibrant and recognizable product identity that gave Green Apple its own personality while establishing a visual direction capable of expanding across additional flavors in the product line.
