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CHRONOS

FORTALEZA - BRASIL

CHRONOS was a large-scale event by Nutrição sem Fronteiras, bringing together professionals and audiences from the health and nutrition industry in Fortaleza, Brazil. The project involved the development of a complete visual ecosystem for the event, translating its positioning into a bold and recognizable identity across digital, physical, and environmental touchpoints.

I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.

My role focused on Creative Direction and Visual Design, ensuring consistency from the initial campaign assets to the on-site experience.

I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.

Year

2025

Scope

Creative Direction · Branding · Event Design

Client

Nutrição sem Fronteiras

Location

Fortaleza, Brazil

Project overview

The goal of the project was to build a strong visual universe for CHRONOS and extend it across the entire event experience.

The work went beyond creating individual assets. It involved establishing a cohesive art direction that could work across social media campaigns, promotional materials, printed pieces, merchandise, signage, stage visuals, credentials, and other physical applications.

The result was an identity designed to feel consistent at every scale — from a social media post to the event environment itself.

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