CHRONOS is an exclusive experience within the Nutrição sem Fronteiras ecosystem, created for nutritionists who have moved beyond clinical practice and built businesses of their own.
Designed for students of NSF's most advanced program, the event brings together a select community of entrepreneurs focused on business growth, leadership, scale, and long-term impact.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
My role focused on Creative Direction and Visual Design, creating a premium identity that positioned CHRONOS as a distinct, high-level experience within the larger NSF Summit.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
Year
2025
Scope
Creative Direction · Branding · Event Design
Client
Nutrição sem Fronteiras
Location
São Paulo - Summit
Project overview
The goal was to create a visual identity that clearly separated CHRONOS from the broader Summit experience while still feeling connected to the Nutrição sem Fronteiras ecosystem.
Because the audience consisted of nutritionists who had evolved into entrepreneurs, the creative direction moved away from traditional health and nutrition aesthetics and toward a more sophisticated business-driven language.
The identity was extended across apparel, merchandise, event materials, signage, digital assets, and exclusive physical touchpoints.
The result was a premium visual universe designed around exclusivity, ambition, scale, and belonging — reinforcing CHRONOS not simply as another NSF program, but as a community for its most advanced members.
