EFR ’24 was an international event by Nutrição sem Fronteiras, held in Orlando, bringing together professionals from the nutrition industry for an immersive experience focused on growth, connection, and community.
I was responsible for developing the event branding and Key Visual, creating the visual foundation that defined how EFR ’24 would be presented across its different communication and brand touchpoints.
The identity was designed to be distinctive, flexible, and easily recognizable across both digital and physical applications.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
Year
2024
Scope
Branding · Key Visual · Visual Design
Client
Esperança Bible Presbyterian Church
Location
Orlando, Florida
Project overview
The project focused on building the visual identity and Key Visual for EFR ’24, establishing a cohesive creative direction for the event.
I developed the core visual language — including typography, color palette, graphic elements, composition, and overall art direction — creating a system that could be consistently expanded across different formats.
The identity was later applied to a wide range of event materials and branded assets, including apparel, credentials, notebooks, bottles, tote bags, welcome kits, and other physical and digital touchpoints.
The result was a flexible and recognizable visual system that gave EFR ’24 its own identity while remaining connected to the broader Nutrição sem Fronteiras brand.
