Heavens Store is an apparel brand connected to Esperança Bible Presbyterian Church, creating faith-driven pieces that combine contemporary design with Christian messages.
For EFR ’24, I was responsible for the Key Visual direction for the apparel collection, developing graphic concepts that translated the event's themes and Christian identity into wearable designs.
The project explored typography, composition, messaging, and different visual styles to create a collection that felt contemporary, expressive, and cohesive across multiple pieces.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
Year
2024
Scope
Apparel Design · Key Visual · Art Direction
Client
EFR
Location
Orlando, Florida
Project overview
The project focused on developing the visual direction and Key Visuals for an exclusive apparel collection created for EFR ’24.
I designed a series of graphic concepts combining typography, biblical messages, and contemporary fashion references, creating individual pieces with their own personality while maintaining a consistent visual language across the collection.
The graphics were developed specifically with apparel in mind, considering placement, scale, hierarchy, contrast, and how each composition would interact with different garments, colors, and applications.
The result was a versatile collection that transformed the event's faith-driven messages into wearable visual statements, extending the EFR experience beyond the event itself.
