SUMMIT NSF 2025 was a large-scale event by Nutrição sem Fronteiras, created to bring together professionals, students, and leading voices from the health and nutrition industry.
The project involved building a complete visual experience around the event, connecting its digital communication with the physical environment through a cohesive and recognizable creative direction.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
My role focused on Creative Direction, Visual Design, and Event Design, developing the visual system and ensuring consistency across every brand touchpoint.
I’m a Product/UX Designer with over 15 years of experience working across the United States and Brazil. I build brands, digital products, and user-centered experiences for different industries and audiences.
Year
2025
Scope
Creative Direction · Branding · Event Design
Client
Nutrição sem Fronteiras
Location
São Paulo, Brazil
Project overview
The goal was to transform the SUMMIT NSF identity into a complete event experience, creating a visual system capable of working across both digital and physical environments.
The project included campaign assets, social media content, stage visuals, signage, credentials, printed materials, merchandise, presentations, and other event applications.
Rather than designing each asset individually, I developed a flexible visual language that could scale across multiple formats while keeping the event instantly recognizable.
The result was a cohesive experience where every touchpoint from the first digital campaign to the event space itself felt like part of the same brand.
